MIGHTY MAUS MEDIA
Find the story inside the mess.
A free worksheet for nonprofit leaders and purpose-led teams who need clearer messaging for campaigns, donor appeals, websites, and videos.
You're too close to
the work.
You care deeply about what you do.
You know the people, the need, the daily details, and the reason it matters.
That’s exactly why it can be hard to explain.
When everything feels important, the message gets crowded. Donor appeals get vague. Websites get cluttered. Campaigns try to say everything and end up saying very little.
You don't need a new mission. You need to find the one clear story people can understand and act on.
What the worksheet helps you find
The plain-language problem
Strip away jargon and name what your audience actually needs to understand
The human center
Find the person, moment, or change that makes the message matter.
The next action
Connect the story to the thing you want someone to do next.
Ready to find the story?
Get the Story Finder Worksheet
Enter your name and email, and I'll send you the worksheet.
No spam. Just useful notes on clearer messaging, better stories, and getting people to act.
About Shawn Maus
I’m Shawn Maus, founder of Mighty Maus Media.
I help nonprofits and purpose-led organizations turn good work into clear messages people can understand, remember, and respond to.
The Story Finder Worksheet comes from the same question I use with clients:
What’s the real story hiding inside all this information?
Helping people find the real story inside the mess.
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